One of the fastest ways to undervalue yourself as a freelance writer is to charge the same rate for everything.
But I hope you understand that a blog post and a sales page are not the same thing.
These two need very different writing skills.
Different levels of research.
Different levels of strategic thinking.
And they deliver very different value to the client.
Pricing them the same is like a carpenter charging the same rate to build a fence and a custom kitchen.
The materials might overlap but the cost of labor doesn’t.
Blog Posts and Articles
This is where most writers start, and it’s the most competitive category because of it.
Heck, this is where I started and I started doing it for free.
Blog posts are generally priced per word or per piece.
Entry-level rates in the Philippine freelance market start around ₱0.50 to ₱1 per word, but if you’re writing for international clients in USD, the range climbs significantly.
Experienced writers targeting foreign markets charge anywhere from $0.10 to $0.30 per word or more depending on niche and research depth.
The key variable is complexity. A 1,000-word general lifestyle piece is not the same as a 1,500-word technical article on cybersecurity or medical equipment.
So… charge accordingly.
Sales Pages and Landing Pages
This is where copywriting separates itself from content writing, and where rates should reflect that gap.
A sales page isn’t just words on a screen.
It’s a conversion tool.
The client is measuring its performance in revenue, not just traffic.
That changes the value equation entirely.
Rates for sales pages typically start at $150 to $300 for shorter pages and climb to $500, $1,000, or significantly more for long-form sales letters from experienced copywriters.
If you’re newer to this format, start lower and build a track record of results. Then raise your rates without apology.
The skill worth developing here: understanding persuasion, structure, and buyer psychology. The better you get at those, the more your sales page work is worth.
I spent an inordinate amount of time learning this skill just because it paid more at that time.
Email Sequences
Email is one of the highest-ROI formats in digital marketing, and clients who understand that are usually willing to pay for good email copy.
Price email sequences per email or as a package.
A single standalone email might run $50 to $150 depending on complexity.
A full welcome sequence of five to seven emails is reasonably priced as a package, typically $300 to $600 or more, because the work involves understanding a brand’s voice, mapping a customer journey, and writing copy that flows across multiple touchpoints.
Welcome sequences, launch sequences, and re-engagement campaigns all carry slightly different strategic weight.
Price the strategy, not just the word count.
I never really got into this but for the times tha I did, I remember it being a very good way to make money.
Social Media Content
I did social media marketing for a short time long before social media marketing specialization became a thing.
And that time, social media content was severely underpriced because it looked simple from the outside and the true value of it wasn’t evident yet.
But making short form content doesn’t mean it’s easy.
Writing a caption that stops a scroll, communicates a message, and drives an action in three sentences is a skill.
A very high-value skill.
So, price it like one.
Social media content is usually priced as a monthly package. Ten to fifteen posts a month in the ₱5,000 to ₱15,000 range for local clients, or $200 to $500 monthly for foreign clients, depending on platform, volume, and whether strategy is included.
If you’re also doing the strategy, the content calendar, and the hashtag research… that’s a different scope than just writing captions. Price the full scope, not just the writing portion.
The Rule Underneath All of This
Price the value delivered to the client, not the time it takes you.
A sales page that converts well might take you eight hours to write. It might generate the client ₱500,000 in revenue. Charging ₱800 because “it only took eight hours” is leaving an enormous amount on the table.
Understand what each format does for the client’s business.
Price from that understanding. One rate for everything isn’t humility.
It’s just criminally undercharging the value you provide.
